Monitor reputation-risk narratives and brand sentiment
Continuously monitor coordinated negative narratives, disinformation campaigns, and reputation attacks targeting your brand and executives.
The problem
Coordinated reputation attacks and disinformation can move faster than PR and security can respond. Most teams only see them after they trend.
Why it matters now
AI-generated narratives and synthetic media can manufacture reputation crises in hours. Early signal is essential for response.
How Verasity™ solves it
Narrative detection
Surface coordinated negative narratives and synthetic-media campaigns.
Source linkage
Tie narratives to known threat actors, networks, and amplification patterns.
Sentiment trend analysis
Quantify shifts in brand and executive sentiment across surfaces.
Comms-ready briefings
Structured briefings that comms, IR, and security can act on together.
Step-by-step workflow
- 1
Register brand, executives, and product narratives.
- 2
Continuous monitoring across social, news, and underground sources.
- 3
Cluster and score narratives by reach, intent, and coordination.
- 4
Deliver structured briefings to comms, security, and IR.
- 5
Track narrative lifecycle and response effectiveness.
Example narrative
A coordinated set of accounts spreads a fabricated executive quote across X and Telegram. Verasity™ surfaces the narrative early, links it to known actors, and alerts comms and security.
Outcomes you can expect
- Earlier signal on coordinated reputation attacks
- Better-coordinated comms and security response
- Reduced impact of disinformation on customers and investors
- Defensible record of narrative response
Metrics tracked
- Coordinated narratives detected per quarter
- Time-to-briefing on emerging narratives
- Sentiment shift before vs after intervention
- Amplifiers and clusters disrupted
Related product module
Threat Intelligence & Brand Monitoring
Explore
Read the guide
Digital Brand Risk Playbook
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Frequently Asked Questions
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