Detect fake endorsements and investment scams using a person's name or likeness
Monitor for fake endorsement ads, fabricated quotes, fake interviews, and investment and crypto scams that misuse a public figure's name, image, or likeness.
The problem
Fake endorsements drive massive consumer harm — from crypto rug-pulls to fake supplement ads — and weaponize public figures' trust against their own audience.
Why it matters now
Generative AI makes fake endorsement creatives indistinguishable from real campaigns, and ad networks frequently approve them before takedowns catch up.
How Verasity™ solves it
Ad and post monitoring
Continuous coverage of paid ads and organic posts using monitored likenesses.
Investment and crypto scam detection
Identify scam funnels and known wallet-drainer patterns linked to fake endorsements.
Likeness abuse detection
Computer-vision and OCR matching to surface unauthorized use of name and image.
Multi-party reporting
Evidence and pre-filled reports for ad networks, social platforms, and registrars.
Step-by-step workflow
- 1
Register monitored public figures, likeness assets, and verified channels.
- 2
Continuous monitoring across paid and organic surfaces.
- 3
Cluster scam funnels by infrastructure and creative.
- 4
Capture evidence and support multi-platform reporting.
- 5
Brief talent, brand, and legal teams on disrupted scams.
Example ad
A paid ad uses an executive's likeness and a fabricated quote to drive traffic to an investment scam landing page. Verasity™ detects the ad, captures evidence, and supports reporting to the ad network and the underlying host.
Outcomes you can expect
- Disrupted fake-endorsement scams using monitored likenesses
- Reduced consumer and investor harm
- Defensible monitoring evidence for legal escalation
- Improved trust signal for verified channels
Metrics tracked
- Fake endorsement ads detected per week
- Investment scam funnels disrupted per quarter
- Median time-to-platform-report
- Disrupted infrastructure clusters per month
Related product module
Threat Intelligence & Brand Monitoring
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Digital Brand Risk Playbook
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Frequently Asked Questions
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