Monitor unauthorized use of executive and public-figure likeness
Detect unauthorized use of an executive, celebrity, athlete, or public figure's image, voice, or likeness in scam ads, fake endorsements, deepfakes, and impersonating profiles.
The problem
Unauthorized likeness use drives investment scams, fake endorsements, and reputation damage. Communications, security, and legal teams rarely share a single source of truth for incidents.
Why it matters now
Generative AI makes it trivial to clone a face, voice, or signature endorsement. Continuous likeness monitoring is now a baseline control for protected individuals and brand-figure programs.
How Verasity™ solves it
Face and voice matching
Computer-vision and audio matching for registered likenesses across video, image, and ad surfaces.
Deepfake and AI-clone indicators
Surface synthetic-media indicators alongside likeness matches.
Endorsement-scam clustering
Group fake-endorsement campaigns by infrastructure and operator.
Multi-surface coverage
Open web, ad networks, social, video, and marketplaces in one view.
Step-by-step workflow
- 1
Register protected individuals with reference media and approved use rules.
- 2
Continuous monitoring across web, social, video, and ad surfaces.
- 3
Cluster findings into campaigns and score by reputational risk.
- 4
Capture evidence and pre-fill platform impersonation and IP reports.
- 5
Track outcomes and brief comms, legal, and executive teams.
Example detection
An ad network runs a deepfake video of your CEO endorsing a crypto product. Verasity™ clusters related ads, captures evidence, and pre-fills platform takedown requests under impersonation and IP policies.
Outcomes you can expect
- Faster detection of likeness-driven scams and deepfakes
- Reduced reputational and financial impact on protected individuals
- Single shared view across comms, legal, and security
- Defensible record for platform and regulatory escalation
Metrics tracked
- Likeness-abuse incidents detected per month
- Deepfake or AI-clone indicators per quarter
- Median time-to-evidence-package
- Disrupted endorsement-scam clusters per quarter
Related product module
Threat Intelligence & Brand Monitoring
Explore
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Digital Brand Risk Playbook
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Frequently Asked Questions
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